Lead scoring, drip messaging, and Social Media.
Sales starts with Marketing!
Marketing Automation tracks the behavior of visitors to your web and social media sites providing sophisticated analysis of traffic patterns and purchasing intent. By understanding visitor trends, marketing organizations can accurately target responses and then develop nurturing programs specifically targeting a visitor’s interest and vertical market.
The purpose of Marketing Automation is to cultivate and move leads from the top of the marketing funnel through to becoming sales-ready leads at the bottom of the funnel. Therefore, the use of Lead Scoring enables the organization to assign Prospects a numeric score based on their activities then target drip campaign messaging via email and social channels to nurturing them from leads to sales.
Marketing Automation combines Workflow Automation with your proven internal marketing processes to convert your organization into an operationally efficient revenue producer. Marketing Automation solutions are typically used in conjunction with your organization’s CRM system. This enables internal sales and marketing representatives to take proactive action to lead scores reach specified levels creating new sales opportunities. This type of system increases marketers ability to deliver relevant content to relevant individuals at relevant times.
Marketing Automation enforces consistency in messaging and business processes and can play a fundamental part in the acceleration of the company’s performance and the development of a sustainable competitive advantage.
Fully developed marketing automation systems provide information across all phases of the marketing process, including: